up&up and Martin et Karczinski formalise strategic partnership

Two forces, one goal: Martin et Karczinski and up&up are joining forces, combining their expertise in design, strategy, and digital brand leadership – for companies and brands that communicate with depth, position themselves for the future, and strive to make a lasting impact.

Today’s companies face growing challenges – both economically and in terms of communication. Increasing complexity calls for strategic foresight on one hand, and pragmatic, fast-acting solutions on the other hand. In this dynamic tension, it’s essential to create lasting relevance, visibility, and emotional connection for companies, brands, visions, and products alike. This is where the strategic partnership between Martin et Karczinski and up&up Consulting comes in. The two agencies are combining their expertise in brand consulting, strategy, and creative execution.

up&up’s outstanding expertise in brand communication, digital brand management, and publishing enables us to support our clients even more comprehensively across all communication channels.

(Daniel Zehntner, Managing Partner at Martin et Karczinski)

For over a year now, we’ve shared more than just the same roof, we share common values: an uncompromising commitment to quality, a firm belief in challenging the status quo, and a passion for brand development and inspiring communication solutions. This shared mindset laid the foundation for the consistent evolution of their collaboration into a strategic partnership. “With this, we’re continuing a successful collaboration that began last year,” says Daniel Zehntner, Managing Partner at Martin et Karczinski. “up&up’s outstanding expertise in brand communication, digital brand management, and publishing enables us to support our clients even more comprehensively across all communication channels.”

Christoph Schmidt, Managing Partner and CEO at up&up, adds: “We are united by a shared commitment to holistic brand consulting and high standards in the execution of impactful strategies. This partnership provides the ideal foundation to combine our strengths and support our clients in an even more targeted, personal, and effective way.”

You can truly feel Thomas Wolfram and his team’s passion for strong brands and the highest quality – it’s exactly this mindset that we share.

(Noelia Blanco, Managing Partner & COO at up&up)

You can truly feel Thomas Wolfram and his team’s passion for strong brands and the highest quality – it’s exactly this mindset that we share. Together, we offer even more targeted consulting, strategic guidance, and powerful brand positioning,” says Noelia Blanco, Managing Partner and COO at up&up. Thomas Wolfram, Creative Director at Martin et Karczinski, also sees clear added value in the partnership: “Our combined expertise strengthens our profile. We deliver thoughtful, forward-looking solutions with strategic depth and creative excellence—tailored precisely to the demands of tomorrow.”

With this strategic partnership, Martin et Karczinski and up&up are deepening their existing collaboration. The goal is to support companies even more effectively in the development and implementation of brand and communication strategies.