30 November 2025

Turning Complex Strategy into Impactful Communication

What a privilege to support one of the world’s leading universities as it shapes its long-term priorities and development plan to create lasting societal value and a more sustainable future.

Our team at up&up helped translate ETH Zürich’s strategy into a clear, structured, and visually compelling strategic framework by:

  • Connecting the institutional strategy with the development plan and thematic focus areas
  • Visualising how core activities and success factors create real impact
  • Highlighting thematic priorities guiding institutional goals
  • Designing a dynamic landing page and assets for both digital and print

Juerg Brunnschweiler, Chief of Staff to the President & Head of Office of the President put our collaboration this way:
“up&up’s strategic guidance and clear, elegant design made complex initiatives easy to understand and highlighted the impact of one of the world’s leading universities.”

We’re very grateful to ETH Zürich and the whole ETH team with Juerg Brunnschweiler, Teresa Geidel, Chris Luebkeman, Johannes Heck, Olga Legler for the trust and inspiring collaboration. Together, we built a strategic framework that is intuitive, visually coherent, and aligned across channels — making a powerful vision accessible to everyone.

For further details, check out our website case: https://lnkd.in/eTz8bxwV

StrategicCommunication BrandStrategy UXDesign ETHZurich MakeADifference