From Reporting to Real Engagement

At a time when sustainability may feel less en vogue, less visible and less “sexy” than it once did, it becomes even more important to communicate what is actually happening – and to show how much is already being done.

For AMAG Group, this is particularly relevant. The company is transforming from an automotive retailer into a sustainable mobility ecosystem provider – from electric vehicles and charging to solar installations, electrification of mobility solutions and services, and the management of an increasingly connected electric infrastructure, including virtual power plants. Add solar fuels and alternative energy options, recycling solutions and new collaborations – and you get a very different picture of what an automotive company can be.

AMAG is all in. More than ever.

Check it out: https://www.amag.report/en.html

For AMAG’s Sustainability Report 2025, we asked: How can we bring it to the point – and make this transformation even more tangible? Together, we transformed traditional reporting into a multi-channel communication experience that connects facts, stories and action.

From a compelling sustainability image brochure and a transparent GRI report, to an engaging landing page with key KPIs, CEO video and four stories of sustainability in action. An animated film brings the AMAG ecosystem to life, while LinkedIn and Instagram content extends the stories into the social space and drives broader stakeholder engagement.

Less reporting for reporting’s sake. More clarity. More storytelling. More facts. More engagement. Because sustainability has a story to tell – especially when it is no longer the loudest topic in the room.

Proud to bring this story to life together with AMAG.

THANK YOU very much for the trust and the great collaboration: Ina Maria Walthert-Kaufmann, Helmut Ruhl, Marie Therese Zell, Sarah R., Celina Fatio-Fricker, Guido Gander, Samuel Fawaz, Hasan Ramy

A BIG THANK YOU for the inspiring conversations and for giving us a fascinating glimpse into your world and the partnership with AMAG Group: Synhelion, Philipp Furler, Carmen Murer, Lisa Maria Hilti, LIBREC, Beat Seiler, M. Schwab Transport and Gregor Schwab, Oliver Felder, Helion Energy AG, Imlig Käserei Oberriet, Urs Imlig, Pascal Siegrist

…and also to a great up&up Consulting AG team-work and the involved network: Joy Paton, Evelyn Bernhard, Noé Isenegger, Maria Grazia De Francesco, Cristian Di Caccamo, Adrienne Knüsli, Tiago Pedroso, Schriber Kommunikation, Daniel Schriber, Justin Stoneham, Alan Sahin, Lukas Gut, Noelia Blanco, BRAUEREISOUND – Audio Post · Zürich, Ediz Kiracar, Florian Steinbach

#upandup #AMAG #Sustainability #SustainableMobility #CorporateCommunications #ESG #MakeADifference