Refreshing a brand isn’t about starting from scratch — it’s about leveraging the past while giving it new energy for the future.
When Basilea Pharmaceutica approached up&up Consulting AG ahead of their 25th anniversary, the question was simple, yet profound: How can we evolve without losing who we are?
Together, we reimagined Basilea’s visual identity, storytelling, and corporate communications — from a modernised look and feel, a new imagery style, a redesigned Annual Report with a holistic structure and a scalable improvement approach, to a concept to celebrate 25 years of innovation in healthcare.
